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I'm a creative user-centric designer with 8+ years of experience in building simplified solutions through thoughtful designs! 

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IMPACTED

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14+
B2B SaaS Products 

5+
B2C Consumer Apps

16+
Clients

4+
Vendors

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Featured Case Studies

B2C

Redesign

Web, iOS and Android

Online banking
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Revolutionizing Loan Access: Empowering Borrowers with Anytime, Anywhere

Digital Banking​

65%

Reduction in Support tickets

40%

Increase in Mobile Conversion Rates

Skills: Strategic UX, Leadership, Interaction Design, User Testing

B2C

0 - 1

Web, iOS and Android

Green Orchard
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The ultimate hub for education and business resources tailored for young, beginning, and small farmers

Skills: Collaboration, Leadership, Interaction Design, User Testing, Market Analysis

B2B

0-1 Product

Web

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Transforming 32+ Legacy Systems into One Seamless Platform

92%

Faster Borrower Service Time

100%

User satisfaction rate

Skills: Team Leadership, Roadmapping, Research, Visual Design, Design Kit, Documentation & UX Design

B2C

Problem Solving

Web, iOS and Android

Modern Kitchen
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Streamlining Appliance Delivery & Returns for a Flawless Customer Experience

Reddit
Several threads on reoccurring issues

40%

Issues with delivery delays

Skills: Self-Initiated Project Management, User Research, UX Design, Usability Testing

Design

System

Web, iOS and Android

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Creating the First Design System for a Fintech Leader: Streamlining UX for Diverse Clients

80%
Increase in consistency across applications and products

75%

Increase in team efficiency

Skills: Team Leadership, Roadmapping, Collaboration, Scalability  

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Hi🙋🏽‍♀️, Namaste🙏

I am Ayushi , you can call me AV - it's the simplest of my many names.


I'm passionate about solving problems through simplified experiences 😊 for users, customers, and people.

I transform complex problems and messy data into delightful design solutions ✨.

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My mission is to create scalable 🌱, user-centric 🎯, data-driven 📊 experiences that make life easier. By focusing on user's needs, I deliver solutions that seamlessly fit into their lives and make a real impact.

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I'm a creative thinker💡who loves storytelling.

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In my free time, I'm learning character design and painting wall murals. Biking in the mountains is my ideal vacation, and I can't start my day without coffee .

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Discover how I learn best 

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View Story

LinkedIn Story

Intuitive Experiences: A UX Lunch & Learn

Led a UX Lunch & Learn on the omnipresence of design in daily life, showcasing our design thinking through interactive exercises.

Shared user interviews from a project replacing 23-year-old technology, now beloved by users. Hearing clients rave about the results was incredibly rewarding.

Feasibility of AI from Friction vs Reality

J.A.R.V.I.S v/s Jarvis

Delivered a lightning talk on AI feasibility, comparing Iron Man's JARVIS with Microsoft's version.

Discussed the future of AI and the importance of developing systems that benefit humanity.

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View Story

LinkedIn Story

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My Studio

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